champion in 3,000 meter steeplechase, Emma Coburn surfing world champion, Kai Lenny soccer superstar and Golden Ball winner, Ada Hegerberg and two-time Wimbledon tennis champion, Petra Kvitova - among many others. The company has signed-up world-famous athletes such as X Games and three-time Olympic snowboarding champion Shaun White World and nine-time U.S. In addition, a number of athletes also threw in some angel cash, including Shaun White, Bam Adebayo, Kai Lenny and A’ja Wilson, as well as professional tech angel investors including Anton Gauffin, Jakob Joenck, Henrik Kraft, Greg Tseng, Prerna Gupta, Hank Vigil, Janis Zech and Andreas Mihalovits. The startup has now closed a $2.7 million seed funding round led by Sweet Capital (the founders fund), with participation from Mucker Capital, Goodwater Capital and Luxor Capital.
Masters (see what they did there?) is an app that lets users train with some of the world’s most famous athletes and learn the tricks of their trade via four-week guided, on-demand training programs. Now a new startup - in beta since 2021 - hopes to become that platform where elite athletes can train mere mortals such as myself. Yes, of course, there have been individual celebrities who made their own fitness app - but these have limited appeal and amount to a side-hustle for the celeb. MasterClass has largely cornered the market in the higher arts, but celebrity fitness is a relatively undiscovered country. What has not quite been cracked yet is the celebrity fitness class.
Plus there is Moxie, where coaches create their own courses. We are all familiar with the success of platforms like Peloton (IPO’d), but there are of course new upstarts such as FiiT (raised £9 million) or Fitplan (raised $9.9 million). It’s now 2022 and there are many, many apps out there that allow you to do cardio or build muscle by taking classes inside smartphone apps.
0 kommentar(er)
